Fueled by a passion for racing, R3 Motorsports has enjoyed an emergence in the NASCAR Nationwide Series as a professional and successful race team. In 2010, the team enjoyed their best success yet by earning more top-15 and top-20 finishes than ever before in their No. 23 Chevrolet. In 2011, they’re looking to improve on that even more and lay the groundwork early for a successful season.
The young team made its entrance into the world of racing in 2004, when it fielded its first team in the NASCAR Southeast Touring Division featuring Robert Richardson, Jr. as its primary driver.
As Richardson’s career took off, so did the future of R3 Motorsports. While the team saw success on each level it competed in, R3 Motorsports began to grow and progress through the racing ranks. Those early roots began in Southeast Touring Division before moving up to the Super Late Model Series. After competing in ARCA, R3 Motorsports made the logical step to the NASCAR Camping World Truck Series. R3 Motorsports continued to grow and develop a prominence within NASCAR as they moved into the Nationwide Series in 2009 with a one car, two driver/two sponsor team. In 2010, this independent team went head-to-head with multi-car and Sprint Cup-backed teams holding their along the way.
The team is wholly owned by Robert Richardson, Sr., father of driver Robert Richardson, Jr.
“This team was built on a love for racing and competing,” Richardson, Sr., said. “Rob Jr. and I formed R3 Motorsports so we could race the right way and have everything under our roof. We have continued to build on a solid foundation since 2004, and I see the 2011 NASCAR Nationwide Series season to be no different.
“We just completed an additional 14,600 sq. ft. shop right across the parking lot from our other shop just like it. That way, we’ll now have the room to hopefully house a second team at R3 Motorsports.”
A businessman from McKinney, Texas, Richardson, Sr., has a strong developmental history with North Texas Pipe. As an avid hunter and fisherman, Richardson, Sr. is a Texas cowboy who also has “NASCAR Team Owner” on his extensive business resume.
“We had six different drivers in our No. 23 Chevrolet last year and each one had marked success,” Richardson, Sr. said. “Having the right people and equipment in place makes all the difference when a driver gets in our of our quality-built and prepared cars.
“That’s what R3 Motorsports has over the other independent teams and we’re looking to grow that even more in 2011.”